
Hello! I’m
Liya Yan
product
designer
I'm a

Hello! I’m
Liya Yan
product
I’m a
designer
I’m a
product
designer
Liya Yan

Hello! I’m



Petco
Petco
Petco
Re-Branding
Art Direction
Redesigning Petco’s logo system while strategically repositioning the brand identity to better reflect its values, connect with modern pet owners, and create a cohesive visual presence across all touchpoints.
Redesigning Petco’s logo system while strategically repositioning the brand identity to better reflect its values, connect with modern pet owners, and create a cohesive visual presence across all touchpoints.
Redesigning Petco’s logo system while strategically repositioning the brand identity to better reflect its values, connect with modern pet owners, and create a cohesive visual presence across all touchpoints.
Freebee
Freebee
Freebee
UI / UX Design
Animation
Designing the new app from start to finish, encompassing the UI design system, UX research, and creating animation videos to support app promotion, ensuring a cohesive and engaging user experience.
Designing the new app from start to finish, encompassing the UI design system, UX research, and creating animation videos to support app promotion, ensuring a cohesive and engaging user experience.
Designing the new app from start to finish, encompassing the UI design system, UX research, and creating animation videos to support app promotion, ensuring a cohesive and engaging user experience.






Knowt
Knowt
Knowt
UI Design
Interaction Design
Designing new features helps users engage more with the Knowt app itself, while interaction design adds more meaningful and intuitive ways for users to connect with the app and enhance their study experience.
Designing new features helps users engage more with the Knowt app itself, while interaction design adds more meaningful and intuitive ways for users to connect with the app and enhance their study experience.
Designing new features helps users engage more with the Knowt app itself, while interaction design adds more meaningful and intuitive ways for users to connect with the app and enhance their study experience.
NYPL
NYPL
NYPL
UI / UX Design
Aniamtion
Conducting user research and designing the NYPL app’s UI, including wireframes, visuals, and interaction flows, while creating motion designs for new features to enhance usability and engagement.
Conducting user research and designing the NYPL app’s UI, including wireframes, visuals, and interaction flows, while creating motion designs for new features to enhance usability and engagement.
Conducting user research and
designing the NYPL app’s UI, including wireframes, visuals, and interaction flows, while creating motion designs for new features to enhance usability
and engagement.





